It is no doubt, as one of the Kia brand quite have the name of the automotive world. No wonder if Kia continues to push yourself to continue making high quality products. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Today Kia Motors Corporation revealed the first preview rendering of its latest hybrid concept car which called RAY. This new Hybrid Concept, which is based on the Kia Forte platform, introduces a lower profile of hybrid vehicles concept which is carried out in EcoDynamics philosophy of a curvaceous shape with innovative fuel-stretching and emissions-cutting technologies. Kia Ray Plug-in Hybrid Concept is designed in a lowered mono-volume curvaceous shape for improved aerodynamics, while the use of lightweight and eco-friendly recycled materials is what had made it called EcoDynamics. To support this, the Ray
” employs new “cool car” technology, including nano-laminate films and cool-glazing materials to reduce solar heat and demonstrate how keeping the interior cool while reducing air conditioning loads and greenhouse emissions. In addition, The “Ray” interior is also stuffed with eco-friendly recycled materials, which is strengthened by green technology feature of the all-new GreenEdgeTM system by Infinity® Audio.
Kia Ray Plug-in Hybrid Concept is powered by an all-aluminum 153-horsepower Gasoline Direct Injection (GDI) 1.4-litre engine mated to a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), which is used in combination with a 78kw electric motor. To encourage economical driving, the “Ray” is equipped with an engine-power saving alternator management system and a toggle gear-shift indicator. Moreover, the custom-designed low-rolling resistance tyres with a hexagon pattern in narrow 20-inch (195/50R20) construction also contribute to improve efficiency.Kia Ray project was undertaken to demonstrate how Kia’s evolving design direction would be applied in the packaging of a plug-in hybrid vehicle. KIA RAY Concept Car was designed at Kia’s American Design Studio. As hybrids and electric vehicles become more commonplace, there’s a new focus on fast styling and sporty, and Kia considering for a future plug-in hybrid vehicle for the next generation. Visit
here for more information.
